I’m a North County San Diego local and have called this area home for 20 years. I have a wonderful family, including my wife and two young boys. I actively volunteer for my sons’ sports leagues in the local community. We are huge baseball fans and love our city.
Professionally, I have a diverse skill set spanning multiple specializations—a true jack of all trades with an urge to always learn something new.
My experience covers nearly every aspect of online business, giving me a comprehensive understanding of digital marketing strategies. This includes SEO, SEM, Google Analytics, pixel implementation, email marketing, online forms, UX Design, HTML/CSS web page creation, and Adobe Suite software. I’m passionate about all things web-related and well-versed in techniques that drive growth and traffic.
With experience across numerous online software platforms, I have developed the ability to quickly learn and adapt to new programs, effectively leveraging their tools to achieve set goals.
Project management has helped me develop strong multitasking and organizational skills, allowing me to coordinate efforts across multiple departments. This enables me to effectively communicate with system administrators, marketing department, developers, customer support agents, and sales representatives. These skills are critical to project success, as I have technical and fundamental understanding of various systems for clear and efficient communication.
I have used many online tools to collaborate and manage however these are just some and I’m open to learning more!
Services Used
- Google Admin and Services
- Monday.com
- Microsoft Suite
- Slack
- Skype
- Atlassian Jira / Bitbucket
- Basecamp
No matter the project, graphic design is always at the forefront of a business—it represents the brand and its vision. Graphic design and photography has always been my passion, whether it’s creating a simple SVG icon or a full-page magazine ad. I have designed graphics for a wide range of mediums, including web banners, email blasts, product displays, websites, stickers, business cards, brochures, letterheads, envelopes, and even wine labels!
I have a keen eye for clean, professional design, utilizing typography techniques for corporate branding while also embracing bold, edgy styles to create designs with character. Adobe Photoshop and Illustrator are my primary tools for composing, editing, and preflighting design packages for both print and web.
Software Used
- Adobe Photoshop
- Adobe Lightroom
- Adobe Illustrator
- Adobe Premier
Web development takes many forms and evolves rapidly. Proficient in UX design, I can conceptualize, design, and code HTML5/CSS stylesheets from scratch, transforming them into fully developed front-end sites. I have integrated various forms of JavaScript and jQuery and have some experience with PHP. Additionally, I have built websites using tools such as Dreamweaver, Figma, WordPress, and Elementor. Some of these sites include, loan lead generation, penny stock picks, social dating sites, member pages, e-commerce goods, and online web traffic advertisements. I’ve Inserted AI Chat bot agents to drive sales via Intellichat and Feedback customer support widgets to allow customers to quickly access FAQ’s or support for various online sites.
I’m comfortable navigating FTPs, uploading site edits, and troubleshooting display issues using BrowserStack or Google Web Developer Tools. I have also integrated Google Analytics for traffic monitoring, A/B split testing while utilizing Google Search Console to monitor core web vitals and optimize website performance. Recognizing the importance of SEO, I use Ahrefs to analyze search traffic, identify keywords, backlinks, and strategically create funnel content for better visibility.
Software Used
- Adobe Dreamweaver
- Figma
- WordPress
- Elementor
- CuteFTP
- Putty
- Browserstack
- Google Web Developer Tools
- Google Analytics / Search Console
- Ahrefs
Email marketing—whether bulk mailing, transactional emails, or drip campaigns—I’ve done it all, sending millions of emails for various online properties. Email is a crucial tool for businesses to engage with users who have already shown interest, or would like to know more of their products or services.
I have worked with a variety of email marketing platforms, including Mailchimp, SendGrid, VoloMP, ListMarketer, Constant Contact, Mailgun, and many others. Additionally, I have used Lashback to monitor competitors’ websites and conduct general email research.
On the technical side, I have configured multiple email systems and MX connections for various purposes, such as forwarders, catch-all accounts, and employee mailboxes. I have also set up and managed MX, DKIM, SPF records, and feedback loops for mailing domains. Furthermore, I have collaborated with ReturnPath—now Everest (part of Validity)—to optimize domain reputation.
Services Used
- Mail Chimp
- SendGrid
- VoloMP
- Ongage
- GreenArrow
- Savicom
- Constant Contact
- Mailgun
- Lashback
- ReturnPath
- SenderScore
I fully administered an e-commerce website, Clearance.co, powered by Magento, which sold a variety of product categories, including women’s and men’s apparel, electronics, and home goods. My responsibilities included, site optimization, inventory management, customer support, marketing material creation, and email marketing contributing to overall website health, revenue generation, and customer satisfaction.
Although this property has since been sold, I was responsible for most of its functionality. I worked closely with the CEO to maintain and grow a successful site. My experience spans nearly every aspect of an online business—from graphic design to implementing payment processing—giving me a comprehensive understanding of digital marketing strategies with SEO and SEM.
I also managed various online subscription-based websites in the online dating vertical, which required ongoing A/B split testing and UX design changes for landing pages, sales pages and member sections. By implementing niche segmentation of traffic, I was able to analyze online conversion reports for sales and affiliate marketing strategies, ultimately maximizing revenue for diverse target audiences.
Services Used
- Magento
- Google AdWords
- Google Analytics
- NATS (affiliate marketing)
- RocketGate (payment processing)
I am proficient in setting up aws servers, managing Class C IP allocations, and working with domain registrars. I can organize FTP content resources, log into Linux machines via the command line, and effectively communicate with system administrators to troubleshoot server or connection issues.
I have experience with VPNs, load balancing, and AWS Elastic Beanstalk to ensure maximum server uptime. The platforms and tools I have worked with include AWS EC2, AWS RDS, AWS Monitor, and various domain registrars such as GoDaddy and Namecheap. Additionally, I have used server monitoring systems such as Loggly by SolarWinds to track performance metrics and optimize operations.
Services Used
- AWS EC2, RDS, Beanstalk, Monitor
- LUNIX
- GoDaddy
- NameCheap
- Loggly
- UptimeRobot